André Kiwitz

Leadership

Feedback is fuel

Feedback is not a ritual or a review checkbox. It is how people, products and teams get better.

By André Kiwitz · Founder and CEO of Ventura Travel

Most companies say feedback matters. Then they make it rare, formal and uncomfortable. It appears in an annual review, in a survey nobody discusses, or after a problem has already become expensive.

That is too late.

Feedback works best when it is part of normal work. A good trip leader hears what travellers need during the trip. A product team learns from conversion data while it can still improve the page. A manager addresses a difficult pattern before frustration turns into resignation.

The important part is what happens next. Collecting feedback is not progress. Responding to it is.

I prefer feedback that is specific, timely and connected to a decision. What happened? Why does it matter? What should change now? Vague praise feels good but teaches little. Vague criticism creates defensiveness. Clear feedback gives a person something they can use.

Not every piece of feedback is correct. The job is to listen carefully, look for patterns and decide what serves the purpose of the company. The best leaders ask for the truth before it becomes comfortable.

Ask early, listen properly and act visibly. That is how feedback becomes fuel.